PROVIDANT
MISSION
Project management professional Ronni Pruitt needed a new name and identity that would elevate her consulting company to the league of top tier players.
IDEA
After an in-depth, collaborative naming exploration, I proposed a name that captured her values of integrity, accountability, and professional provision of the solutions her clients need on a frequent basis. Spelling was customized just a bit to enforce more ownability. The descriptor identifies the variety of her services at a higher level, and the icon (in the shape of a “P”) reflects the many projects and people she manages, trains, and serves powered by her progressive and prudent leadership.
INTEL
• Freelance Client Work
• Brand Identity Redesign
• Naming
• Print Design
• Web Design
