FOREFRONT HEALTHCARE
MISSION
Forefront Healthcare is a professional culinary and support services company based in Detroit. Founders Dan Bowen and Ryan Williams needed their first identity to set them apart and at the top of their industry.
IDEA
After the strategy team at BasedOn delivered “Elevating Every Day” as Forefront’s brand idea, I designed a mark that embodied this ambition. The icon is an abstract F-arrow pointing upward denoting elevation. The wordmark is a light, clean, and confident geometric sans serif. Together, and with these fresh and assuring colors, they comprise a brandmark that appropriately reflects the trusted, sincere, and sanitary services Forefront provides for their clients.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Design
• Print Design
