INERTIA
MISSION
Inertia is a pioneering, product development and manufacturing studio based in Toronto. They deliver innovative solutions for their clients with a seamless creative process, journeying from product inception to product at scale. They needed a new brand strategy and identity to accurately communicate who they are.
Inertia came to Detroit-based design studio, BasedOn, to deliver on their needs. This work was done in collaboration with the creative directors and the strategy and design team at BasedOn, where I was one of the designers to help create their new identity and visual language.
IDEA
With the strategy team at BasedOn, we developed Inertia''s new brand idea, “Realize the New.” The new visual language boasts interstellar colors, open spaces, precise typography, and dynamic linework that leads viewers from geneses to discoveries.
The new brandmark embraces the name itself with one of the remaining tittles blasting forward, always in motion, into new frontiers.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Redesign
