ALTAIR
MISSION
Altair is a future-facing, engineering solutions company that creates technology that enables their clients to accelerate innovation and successfully bring new products to market. They needed a new brand strategy and identity to accurately communicate who they are. I was one of two designers who created their new identity and visual language.
IDEA
With the strategy team at BasedOn, we developed Altair’s new brand idea which is “Only Forward”. It’s about Altair’s innate drive to empower innovation and create technologies and solutions ahead of our time, and to enable their clients to explore and discover new opportunities in their industries. The new visual language consists of fresh and hot colors, clean typography, and elements that break forward and move beyond horizons.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Redesign
