BRINKER
MISSION
Brinker is a premier construction company headquartered in Detroit, MI. Comprised of five different companies to execute a full range of industrial operations, Brinker not only delivers for their clients but they also serve their community in powerful ways. They needed a new brand strategy and identity to accurately communicate who they are. I was one of two designers to create their new identity and visual language.
IDEA
In order to unite their companies both culturally and visually and to also speak to the community at large, we created an identity that highlights the people they’re made of and the people they serve. Strength, simplicity, equality, humility, and warmth make up their voice and tone—a real manifestation of their “Collectively Strengthening Our Community” brand idea.
INTEL
• Studio Client Work
• Studio: BasedOn
• Brand Identity Redesign
• Experiential Design
• Video + Animation
