RACQUET UP DETROIT
MISSION
Racquet Up Detroit (RUD) is a Detroit-based youth development nonprofit that delivers its services around the sport of squash. The organization needed to evolve their brand a bit more to match the energy of today’s youth and opportunities. I was one of a few designers to dial up the power of the brand and take lead in producing more materials as needed.
IDEA
Their brand idea “Potential In Motion” is expressed through dynamic parallelograms, bold images of students in action, and a strong yellow, black, and white palette that derives from the most elite squash ball.
INTEL
• Freelance Client Work
• Studio Client Work
• Studio: BasedOn
• Brand Identity Design
• Print Design
• Digital Design
• Web Design
